When you talk about modern-day wrestling icons, Cody Rhodes is a name that instantly sparks attention. From his stunning return to WWE to becoming the face of multiple brand collaborations, Rhodes has built a financial empire that is more than just impressive. As we enter 2025, fans are curious: What is Cody Rhodes’ net worth in 2025? Let’s dive deep into the numbers, his salary, and the business moves that have expanded his portfolio far beyond the squared circle.
Cody Rhodes Net Worth: Around $8 million Annually
As of 2025, Cody Rhodes’ net worth is estimated to be around $8 million, according to financial insiders and reports from outlets like Finance Monthly. This figure marks a sharp rise compared to his previous evaluations in 2023, reflecting his massive growth after re-signing with WWE, growing merchandising revenues, and multiple brand partnerships.
Rhodes’ primary sources of income include:
- His WWE salary,
- Merchandise sales,
- High-profile sponsorships,
- Appearances in video games and endorsements,
- Personal business ventures, such as collaborations with beverage and gaming brands.
According to Cody himself in a recent chat with The Wrestling Classic, “I’m building a brand that’s bigger than the wrestling ring. It’s about legacy, business, and creating lasting value.”
This statement sums up why his financial footprint continues to expand beyond wrestling.
Moreover, Cody Rhodes’ net worth in 2025 also benefits significantly from the high demand for his merchandise. Items like his “American Nightmare” jackets, custom belts, and even limited edition action figures with Mattel have sold out within hours, proving that Cody is not just a superstar in the ring but also a marketing powerhouse outside it.
Cody Rhodes Salary in 2025: Around $3 Million Annually
When it comes to take-home pay, Cody Rhodes’ salary in WWE firmly places him among the top earners. As per a detailed report by Finance Monthly, Rhodes reportedly bags an annual salary of around $3 million.
This sum is largely tied to the new multi-year contract he signed with WWE in March 2024, after his highly emotional storyline peak at WrestleMania 40.
During an interview with sports journalist Justin Walker, Rhodes shared:
“The deal I signed ensures I’ll be performing past my 40th birthday. It’s not just about matches; it’s about building the brand around the ‘American Nightmare.'”
While exact clauses remain private, insiders reveal that the deal includes bonus structures tied to merchandise sales, special event appearances, and headline WrestleMania matches — adding even more heft to his yearly earnings.
Also, interestingly, Cody’s salary figures have a unique incentive-based structure. He earns additional bonuses for premium live events (PLEs) and main-event PPV matches. For example, sources state he earned an extra $500,000 bonus for headlining WrestleMania 40 alone.
Cody Rhodes Endorsements and Business
Beyond the ring, Cody Rhodes has built a savvy business portfolio that’s just as impressive. His endorsements and collaborations tell a story of a superstar who understands brand positioning better than most.
2025: Clash of Clans x WWE Partnership
One of Rhodes’ most unique collaborations emerged in March 2025, when WWE announced a high-profile partnership with Clash of Clans. Cody was handpicked to embody the “Barbarian King” — a character that mirrors his warrior persona in WWE.
Industry insiders revealed that Supercell, the creators of Clash of Clans, specifically requested Rhodes after internal data showed WWE fans engaged more with his character compared to others. This led to the creation of a “Clash of Clans Match” at WrestleMania 41 — the first time a video game influenced an actual WWE event match stipulation.
This collaboration included exclusive in-game environments, new story arcs, and even Cody’s voiceovers within the app, giving fans a rare blend of gaming and sports entertainment.
2024: PRIME Hydration Sponsorship
In April 2024, Rhodes broke ground by becoming the first WWE Superstar officially endorsed by PRIME Hydration, the energy drink brand created by Logan Paul and KSI. But what many missed is how strategic this partnership was: Cody’s patriotic branding fit seamlessly with PRIME’s American expansion strategy.
PRIME launched a limited edition “Hydration Dream” drink, heavily featuring Cody’s star-spangled American Nightmare insignia. At WrestleMania 40, Rhodes even walked out with a PRIME-themed cape — a move that generated over 200 million impressions across social media platforms within 48 hours, according to WWE’s internal reports.
Moreover, Rhodes played a behind-the-scenes role, advising PRIME on how to penetrate WWE’s traditional fanbase, making the partnership more than just a branding exercise.
2024: Wheatley American Vodka Partnership
Wheatley American Vodka’s alliance with Cody Rhodes in March 2024 marked a smart move into the lifestyle sector. Beyond sponsoring his appearances, Wheatley funded a traveling “American Nightmare Experience” — a fan meet-and-greet tour that hit 25 cities across the U.S.
Rhodes didn’t just slap his name on a bottle. He worked directly with Wheatley’s creative team to design limited edition bottles, featuring his tattoo logo, that were auctioned off to benefit military veteran charities — a cause close to Cody’s heart, given his family’s long-standing ties to the military.
2024: Call of Duty: Modern Warfare III Collaboration
Another hidden gem in Rhodes’ business ventures came in July 2024, when he appeared as a playable operator in Call of Duty: Modern Warfare III. Not only was it a fun crossover moment, but it opened Cody to a completely new demographic — hardcore gamers.
Activision insiders revealed that Rhodes’ operator pack outsold Rey Mysterio and Rhea Ripley’s bundles by 23% in the first month — a testament to his growing appeal outside traditional wrestling circles.
2024: Mattel Creations Partnership
In late 2024, Cody’s likeness deal with Mattel Creations led to limited-run collectibles that sold out within minutes. What’s lesser known is that Cody personally approved every design — from the pose to the facial expressions — ensuring authenticity for fans.
The success of these collectibles pushed Mattel to greenlight a second wave of Cody figures for 2025, including a “WrestleMania 40 Champion” special edition, already projected to become one of the highest-selling WWE figures of the year.
Frequently Asked Questions
Cody Rhodes reportedly earns around $3 million annually from his WWE contract, excluding bonuses, merchandise sales, and additional appearances.
As of 2025, Cody Rhodes’ net worth is estimated to be around between $8 million to $12 million, driven by his WWE salary, endorsements, and business ventures.
